Alliance Automotive Group strengthens its leadership with the addition of Recambios Colón
In July 2025, Alliance Automotive Group (AAG)announced the complete acquisition of Colon Spare Parts, a strategic move that redefines the map of spare parts distribution in the Levante region. The operation, finalized after months of discreet negotiations, represents a firm commitment by AAG to strengthen its territorial coverage and to add first-class logistical and commercial capabilities.
Background and motivations
Colon Spare PartsFounded in 1977, the company has grown to become a regional benchmark thanks to its network of 25 points of sale in Valencia and four in Alicante. With a workforce of 300 professionals and a turnover exceeding €50 million by 2024, its commitment to quality and personalized service has earned it solid loyalty from workshops and fleets.
The incorporation of Colon to the ecosystem of AAG Iberia—which already includes brands such as Lausanne, Gaudí and Soulima—allows the European group to achieve an unprecedented presence in the eastern part of the Iberian Peninsula. The objective of the transaction is not only to grow in volume, but also to integrate local knowledge and optimize synergies in an increasingly demanding and digitalized market.
For its part, Lausanne It has been operating for over 30 years in Alicante, Paiporta, and Xàtiva, specializing in multi-brand spare parts and developing digital tools to streamline orders and deliveries. Its innovative approach perfectly complements Recambios Colón's local presence and market knowledge.
Since 1953, Lausan has been accelerating the future of aftermarket products. More than a company, it is a network of technical and human solutions that connects workshops, distributors, and technology throughout the Iberian Peninsula. Now as part of Alliance Automotive Group, its logistical strength and local expertise extend to a global scale. With more than 70 locations, Lausan doesn't just deliver parts: it drives trust, innovation, and service where every car counts and every customer matters.
Benefits of the operation
Unification of purchasing and procurement processes to achieve better conditions with manufacturers.
Optimization of logistics routes, reducing delivery times and associated costs.
Enrichment of the product portfolio with new references and accessory lines.
Strengthening the sales force and technical advisory team
Strategic impact
The synergy between both companies generates a leverage effect:
Strengthening the presence in the Valencian Community, a market with a high density of vehicles and workshops.
Ability to offer large accounts consistent conditions throughout the region.
Improved competitiveness against national and international distributors.
This move positions the resulting group as one of the undisputed leaders in the Iberian Peninsula, leveraging local know-how and advanced spare parts management technology.
Future prospects
In the short term, the focus will be on operational integration: management systems, team building, and unification of digital channels. In the medium term, new acquisitions are planned to scale the operation to other autonomous communities. The goal is to consolidate a flexible, personalized, and technologically cutting-edge service to ensure the satisfaction of both the workshop and the end customer.
With this merger, the Valencian Community gains a stronger and more efficient automotive parts supplier, prepared to meet the challenges of current and future mobility.
